Why China’s Gen Z is turning to spirituality

China’s young people are turning to temples, fortune-telling, tarot, and spiritual products, not necessarily because they’ve found religion, but because they’re looking for something to hold onto in uncertain times.

They’re worried about jobs, incomes, and the future, and many are seeking luck, reassurance, and a sense of control. For some, that means burning incense at a temple or asking for their fortune. For others, it means buying bracelets, charms, and other products said to bring good fortune.

And businesses are taking notice. Brands and temples alike are tapping into a growing “spiritual economy”, turning ancient traditions and modern mysticism into products and experiences for a new generation.

On this episode of Asia Specific, host Mariko Oi speaks to Fan Wang, a BBC senior journalist who has been following the trend, and Jing Zhang, a freelance journalist based in Hong Kong who has reported on China’s “spiritual economy”. Together, they try to unpack if this is a genuine revival of spirituality or simply another way for young people to hedge their bets when the future feels increasingly uncertain.

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